The Grands Ballets Canadiens de Montréal are establishing a strong Web presence! The new GBCM site, now online, proudly boasts new colours and is henceforth a dynamic and comprehensive promotional and information tool which will be kept continually updated. The Web site was created through a partnership between GBCM and Cyber Generation, an interactive communication company founded in 1997.

The revamped Web site aims to help Internet users learn more about the world of the Grands Ballets: performances, tours, galas, fundraising events, community activities, etc. With a new section called “Behind the Scenes”, the public can, with a few clicks, explore what happens backstage in the world of dance. Internet users can also learn more about the Company’s activities in Montréal and on tour, through video clips, audio clips and pictures taken during rehearsals, performances and meetings. They can also watch interviews with choreographers and take a tour behind the scenes. 

Clear and simple texts, dynamic modules, an ergonomic design, a simplified search engine and menus, a discussion forum where spectators can post their comments (to come), a “News” section with timely content: the entire site has been created to draw in Internet users and make them want to continue the experience in a “live” setting, namely by attending a GBCM performance. The site also aims to involve spectators, offering them the option of subscribing to an online newsletter and entering various contests. These tools are an efficient method of enabling GBCM to better understand its clientele, increase customer loyalty and improve the quality and frequency of its communications.

Other innovation: During the 2008-2009 season, Internet users can subscribe online and make donations, 24 hours a day, by clicking on the link CanadaHelps. The security of these transactions has notably been ensured.

Over the past ten years, Cyber Generation has created around 500 Web sites, many of them in the arts. The new site of the Grands Ballets Canadiens, and more notably its graphic design and the underlying technology, was inspired by this experience. “Cyber Generation is particularly proud of our role in this project,” states Stéphan Lestage, the company’s Vice-President, Communications.

“The Grands Ballets’ history is steeped in creativity and passion, and this new site was designed to relate this history through visuals and text. The site is a reflection of our personality, our desire to make the world move in a different way,” explains GBCM Executive General Alain Dancyger.

This entry was posted on Thursday, September 18th, 2008 at 12:12 pm and is filed under Press Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.