In 2009 we were able to capture a magical moment where our inspirational and most ravishing Léa-Marie sang us a Christmas song. It was a huge success!

This year we gathered our colleague’s children and tried to capture yet another magical moment…

To view this years magical moment click here

We wish you a Merry Christmas and an interactive 2011,

The Cyber Generation team

To get there, they’re sending you a challenge; help them by donating to the cause of sick and underprivileged children. Regardless of the amount, they will be overcome with an indescribable feeling, as will you, when the total amount raised will be revealed on Sunday after-noon. You will know that you have taken part in the contribution!

aHere is the link to make a donation to their team

“We’re very proud of this achievement, which solidly attests to our growing presence in the U.S. market. We’re currently working on a number of projects in the United States, and will be launching the sites of several international celebrities over the coming weeks,” notes Cyber Generation President Francis Lalonde.

Curling is a sport that has significantly grown in popularity around the world, especially since the last two Winter Olympic Games. During the last winter games, in fact, curling was the sport which Internet users searched for the most on the Web.

The revamped Web site aims to help Internet users learn more about the world of the Grands Ballets: performances, tours, galas, fundraising events, community activities, etc. With a new section called “Behind the Scenes”, the public can, with a few clicks, explore what happens backstage in the world of dance. Internet users can also learn more about the Company’s activities in Montréal and on tour, through video clips, audio clips and pictures taken during rehearsals, performances and meetings. They can also watch interviews with choreographers and take a tour behind the scenes. 

Clear and simple texts, dynamic modules, an ergonomic design, a simplified search engine and menus, a discussion forum where spectators can post their comments (to come), a “News” section with timely content: the entire site has been created to draw in Internet users and make them want to continue the experience in a “live” setting, namely by attending a GBCM performance. The site also aims to involve spectators, offering them the option of subscribing to an online newsletter and entering various contests. These tools are an efficient method of enabling GBCM to better understand its clientele, increase customer loyalty and improve the quality and frequency of its communications.

Other innovation: During the 2008-2009 season, Internet users can subscribe online and make donations, 24 hours a day, by clicking on the link CanadaHelps. The security of these transactions has notably been ensured.

Over the past ten years, Cyber Generation has created around 500 Web sites, many of them in the arts. The new site of the Grands Ballets Canadiens, and more notably its graphic design and the underlying technology, was inspired by this experience. “Cyber Generation is particularly proud of our role in this project,” states Stéphan Lestage, the company’s Vice-President, Communications.

“The Grands Ballets’ history is steeped in creativity and passion, and this new site was designed to relate this history through visuals and text. The site is a reflection of our personality, our desire to make the world move in a different way,” explains GBCM Executive General Alain Dancyger.

The site was primarily designed to promote exchanges with Torii Hunter’s fans, and includes various tools to allow Internet users to learn more about their idol. Fans can, among other things, join the Torii Hunter fan club to obtain breaking news about their favourite star and communicate with him directly.

The site also features the “Purple” contest, created to encourage the public to vote in favour of Torii Hunter’s participation in the next All-Star Game. Contest winners also get the chance to spend a private evening with the star player in New York. Unfortunately, the contest is only open to U.S. residents.

The Torii Hunter Web site was created in conjunction with our New York partner, Mercury Communications Group. Various other major projects in the United States will be unveiled over the coming months. To follow…

In addition to the “Features”, “Testimonials” and “Price chart” sections, the site offers companies the opportunity to personally observe the benefits of Cyberimpact during a free, 10-day trial period.

We are also offering an added bonus, in the form of a program for Cyberimpact resellers.

Why not discover the marketing tool responsible for sending out over 25 million e-mails to date?

Please contact us if you’d like to learn more about Cyberimpact:
450 964-2268, 1 866 964-2268, info@cyberimpact.ca

Cyber approach

This year, we began offering clients a new service: our Cyber approach. This initiative rests on our belief that a Web site must be planned, much like the building of a new retail outlet or branch. A Web presence should be more than window dressing, which is why we approach each project by discussing various business issues such as marketing and profitability. This enables us to ensure that Web initiatives represent an investment rather than an expense.

Four impressive achievements

Louis-José Houde
At Cyber Generation, we are increasingly focusing on profiling and loyalty. The Web site of popular comedian Louis-José Houde (www.louisjosehoude.com) is a good example of this. With fan membership having quadrupled over the last few months, it is a shining example of our ten years’ experience at work. The concepts applied to the site’s development can notably also be used for corporations.

Cyberimpact
Cyberimpact, a powerful tool for the automatic transmission of customized e-mails, is an efficient and relatively inexpensive method of reaching clients and accurately measuring results.

MyFRM
This tool allows for managing a large volume of requests for information. With its artificial intelligence system, the solution analyzes the contents of e-mails, classifies them, and proposes the best possible response. MyFRM was developed in conjunction with our U.S. partners, whom we have been working with for over three years, and is currently used by thirty or so athletes, among them Serena Williams (tennis) and Torii Hunter (baseball).

Costco
One of our most rewarding achievements is undoubtedly Costco’s Intranet system, which was designed to enable the efficient and effective management of the retailer’s sales force. We are notably exchanging with Costco as to the possibility of deploying the tool to other countries.

Mentions and accolades

The last ten years have seen us win a number of awards. Over the last few months, we were awarded a prize in the Boomerang competition (Media and Entertainment category, Web site) for Louis-José Houde’s Web site. We also won a Grenier d’or for our interactive Christmas card, PatNoel.com.

Recruitment

Over the last few months, we have expanded our offices at Terrebonne’s Centre de la nouvelle économie (CNE) and would like to hear from qualified resources interested in joining our team. There is currently a lack of qualified employees in our field and while many skilled resources tend to look for work in Montréal, Cyber Generation is proud to offer interesting jobs with conditions and salaries equivalent to those found in the Montréal region… but minus the traffic jams. We invite all of those who would like to be part of Cyber Generation’s ongoing growth to contact us.

What’s next?

The Cyber Generation team is heading into the next decade with more optimism than ever before. With interactive communications nearly omnipresent in today’s business world, our approach focuses on supporting our clients throughout the solution implementation process. With a number of major projects lined up for the future, we will be counting on our team of experts, of whom we’re notably very proud, to help us continue to move forward. The future looks extremely promising.
This article was posted at 10:59 a.m. on Tuesday, July 15, 2008 and is available under press releases. You can read comments and responses to this post via RSS 2.0 feed. You can also post a comment or do a trackback from your own site.