Web site positioning and referencing

For your company to succeed in its Web-based initiatives, you must meet two criteria : have a top-quality site, and be positioned so that you can be found. Meeting only the first of these criteria is not sufficient. While you could have the most attractive site imaginable, it will be of no use if Internet users fail to find you in search engines. Worse still, potential clients could even end up visiting the Web sites of competitors with better search engine rankings.

Pay-per-click positioning (PPC) :

We work based on the premise that PPC positioning must be profitable for you, the client. Not for search engines and not for service suppliers who earn commissions and subsequently aim to generate the greatest possible number of clicks, regardless of quality.

Cyber Generation is - first and foremost - focused on results. Which, at the end of the day, are what really matter. To better serve our PPC clients, we have developed a four-step approach that allows us to initiate an effective campaign based on content and keyword quality. Our strategy focuses on providing Internet users with the proper information at the right time so that they can take action.

At Cyber Generation, we truly believe in our approach, so much so that we do not charge any commissions on your campaign. This means that all of the amounts earmarked for keywords are invested in search engine performance.

To date, we have developed and run over one hundred advertising campaigns for our clients. We manage accounts using the following solutions :

Site referencing :

Did you know that the first 5 sites returned by search engines generate 75% more traffic than the sites displayed in positions 6 through 10? If your site is not on the first page of results, it might as well not exist.

The ideal approach therefore involves combining two positioning techniques. We recommend that you begin by investing in a pay-per-click positioning campaign as soon as your Web site is created. This will allow you to benefit from immediate results. In the interim, our specialists can work on your site’s natural referencing. Once this strategy has been implemented, you can gradually reduce your pay-per-click investments (as your site increasingly generates the desired search engines results).

Your Web-based activities should constitute an investment, not an expense. Do not hesitate to contact us if you have any questions or would like further information :
(450) 964-2268, Toll-free: 1 866 964-2268, info@cybergeneration.com