Profiling

At Cyber Generation, we have developed a tried expertise in profiling and CRM. In doing so, we have fine-tuned an approach and series of tools enabling us to gather critical data on your clients prior to efficiently communicating with them.

This process is simple and organic. The more we refine your client profiles, the better equipped we are to provide them with information that is both interesting and stimulating. The goal? To prompt clients to act (for example, purchase your product).

The logic behind our process applies to companies, products, athletes, artists, and many more.

How do we do it?

When Internet users surf the Web, they are experiencing a whole spectrum of emotions. And contrary to other media where their role is more passive, Internet users are actively involved in the Web process by virtue of seeking out information. The more knowledge we have regarding a given Internet user, the better positioned we will be to offer information that will serve as a positive stimulus.

Taking advantage of every opportunity

When an Internet user bothers to write an e-mail or complete a form, he or she is experiencing one emotion or another. If seeking information, this emotion is likely positive. Internet users writing out a complaint, however, are obviously experiencing negative emotions. In both instances, the users are disclosing privileged information.

Responding to Internet users quickly and appropriately is critical. Such responses are, in fact, a golden opportunity to provide additional information with a high added value.

When an Internet user enters a contest, completes a survey, makes an online purchase or registers with a fan club, he or she is disclosing information that companies must act on. Our tools make it possible to centralize this data, in real time.

Our data acquisition and profiling strategy is a three-step process, as outlined in the diagram below.

Contact us to learn more about our profiling strategies :
(450) 964-2268, Toll-free: 1 866 964-2268, info@cybergeneration.com